Welcome to Kanuu Upstream Marketing, we offer support in Upstream marketing for healthcare and life sciences. Our expertise in upstream healthcare marketing ensures that we focus on the crucial early stages of innovation. We help you shed light on market needs, uncover valuable customer insights, and build solutions that truly resonate with your audience.

Kaleidoscope

See your innovation from every angle

Up to 90% of innovation initiatives fail¹ – due to bias, inconsistent testing, and missing structure. Kaleidoscope is an innovation-testing platform that transforms assumptions into visual, evidence-based insights – giving teams clear data-backed direction and shared confidence at every step.

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Why early validation matters

Every year, countless promising healthcare innovations fail long before they reach patients. This isn’t down to a lack of great ideas – it’s because there’s no structured, early-stage validation process to highlight which concepts have the most potential. Kaleidoscope provides a systematic way to test, compare, and refine innovations before major investments are made.

70% of product failures

stem from misreading the market

42% higher succes rate

for innovations tested iteratively from the start

4× more likely to win

are organizations consistently committed to structured early-stage innovation

Early innovation assessment

See your innovation potential – before you invest

Kaleidoscope combines structured evaluation models, expert input, and visual analytics. It uses a proven framework to assess concepts before major resources are committed. The result is clear, comparable insights that support objective and aligned decision-making.

Evidence-based evaluation

Leverage validated frameworks (or a custom model) to assess market potential, technology feasibility and organizational fit.

Multi-angle assessment

Gain a 360° view that draws on structured input from diverse internal and external stakeholders, ensuring balanced and credible insights.

Quantified results

Visualize findings using our Spikes™ methodology to transform qualitative feedback into clear, numeric signals that accelerate alignment and decision-making.

Expert insights

Access targeted, external subject-matter expertise that supports informed, unbiased evaluations, especially where internal knowledge is limited.

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Early innovation assessment

What is Kaleidoscope?

Kaleidoscope is an online innovation testing platform that allows healthtech teams to quickly collect, analyze, and visualize multi-stakeholder feedback on early concepts. It uses the RWW (Real-Win-Worth) framework to interpret feedback and the Spikes™ methodology to visualize findings.

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Kaleidoscope accelerated the testing and refinement of my pain management concept. By collecting expert feedback online, the early evaluation steps became significantly faster, more streamlined, and far more efficient to run.

Prof. Dr. Steffen Walter, University of Ulm

Working with Kaleidoscope

Kaleidoscope projects follow four structured, AI-supported phases. Each phase can be complemented by tailored services such as project setup, moderation, or expert sourcing.

Scope definition and case preparation
Evaluation model setup & stakeholder selection
SME sourcing and survey execution
Result generation, moderation & alignment

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And see Kaleidoscope in action.